Oct 27, 2017
Guy Gadney is CEO and Founder of To Play For. He is an internationally recognized digital media leader, with a career spanning online games, app development, television and running the digital teams for international media companies. Guy has produced BAFTA and Emmy-recognized digital products including the international success for the BBC drama Sherlock, the online AI thriller The Suspect, and transmedia projects for Home and Away, RTL Media, and the BBC. Guy brings a commercial approach to all his content projects, crafting experiences that exceed both client and consumer expectations. He was founder and Group Director of The Project Factory and led its successful acquisition in 2015 by London-based agency Way to Blue.